Beach fashion trends for this summer ☀️
Every summer, it's the same old story: we dream of lounging in the sun , toes in the warm sand , and... a killer look . Because yes, even at the beach, you can (and should!) be stylish. Whether you're all about ultra-glam on a sun lounger or more of a chill vibe at sunset on the coast, one thing's for sure: this summer's beach fashion trends are guaranteed to make you shine.
Want to know what's hot this season to create your perfect beach look without any fashion faux pas? You've come to the right place. We're revealing the major beach fashion trends for 2025 , the key pieces to buy, runway inspirations, and – of course – the must-have ponchos and stylish towels from KIMA , combining style, comfort, and eco-consciousness.
Let's go for a dive into the summer fashion that's turning heads on the sand.
🌊 1. The return of “European Summer Style”
Spotted on the catwalks, in ads, and on Instagram: the "European Summer" style is THE mood to embrace this year. The idea? To mix relaxed French chic, Italian elegance, and the natural vibes of the Mediterranean. We want linen, earthy tones, retro floral prints, lightweight knotted shirts, and flowing maxi dresses.
🎯 To include:
- Oversized shirts worn open over a jersey
- Linen shorts or flowing skirts
- Vintage print wrap dresses
💡 Style tip: Opt for a KIMA towel in neutral or terracotta colors to complete this understated and refined look. Bonus: recycled microfiber instantly adds a touch of "conscious fashion".
🐚 2. The “shellfish & crustacean” effect
You'll see it everywhere: shell jewelry , braided accessories, raffia bags... This return to natural is one of the big beach trends of 2025. It's simple, we want to look like a bohemian mermaid, straight out of a Lana Del Rey video.
🎯 To adopt:
- Shell chokers
- Handmade beaded bracelets
- straw or crochet bags
💡 Extra tip: Pair it with a KIMA poncho featuring natural prints to enhance the "natural chic" look. It's practical after swimming and incredibly photogenic.
👙 3. Ultra-stylish (and responsible) jerseys
This year, swimwear is taking on a decidedly fashionable turn. Out with basic bikinis, in with sophisticated cuts , bold designs , and above all, ethical materials.
Key trends to remember:
- One-piece swimsuits with cutouts or asymmetrical designs
- High-waisted bikinis, very retro
- Strong solid colors: cobalt blue, terracotta, lilac
- Recycled, bio-based, UV-resistant materials
Current trends include cut-out or asymmetrical one-piece swimsuits, retro-print bikinis, and colors like terracotta or sage green. For a complete overview of summer 2025 swimwear trends, check out this article .
💡 For a complete look, consider matching your swimsuit with your matching KIMA beach towel . Stunning design and recycled material: a winning combination for tanning in style and with a conscience.
🎩 4. Oversized hats, retro bucket hats & scarves
You can't talk about beach looks without mentioning what protects your head from the sun with style. This summer, you have several options to style your hair:
- The XXL straw hat , very "Riviera mood"
- The colorful fabric bucket hat , for a cool 90s look
- The knotted scarf, Dolce Vita style or pirate chic
💡 Pro tip: choose a plain and coloured KIMA poncho to make your head accessory stand out and balance the volumes.
🧺 5. The beach bag becomes a "statement"
The simple canvas tote bag is a thing of the past. In 2025, your beach bag will become a key piece of your look. We want it to be practical, but above all, stylish.
Trendy styles:
- A modern take on the classic wicker basket (with leather handles and embroidered details)
- Oversized mesh bag
- printed tote bag or tote bag with a message
💡 Golden rule: it must be big enough to hold your KIMA sand-free towel , your book, your water bottle and a clean sunscreen.
To discover the must-have bags in 2025, here is the list from Ms. Le Figaro.
🕶️ 6. Sunglasses: Make way for bold shapes
Square, oval, cat-eye, oversized... This summer's sunglasses are fearless! We want them to be bold, sometimes vintage, sometimes futuristic, but always with good UV protection.
🎯 To avoid: basic or copied models, without real protection.
💡 Stylish tip: create a contrast by pairing them with a sleek KIMA poncho , for an “effortless chic” effect.
💅 7. The key colors of summer
Here are the color palettes to incorporate into your summer wardrobe to be in style:
- Terracotta, sand, ivory
- Lilac, peach, sage green
- Azure blue, coral, pastel yellow
You can wear them as a complete look or as accents. And as always, the KIMA towel comes in several of these shades – perfect for harmoniously matching your accessories.
🧴 8. Luxury Sunscreen & Skincare
Beauty at the beach is also a matter of style. Clean, minimalist and responsible brands are a hit: chic packaging, ethical formulas and top-notch effectiveness.
🎯 To shop:
- Non-polluting mineral sunscreens
- Hydrating mists
- Tinted lip balms
💡 A KIMA kit with all your essential skincare items would be amazing, wouldn't it? Something to think about 😉
👡 9. Slides, espadrilles and chic sandals
To get from the sand to the beach bar without making a fashion faux pas, we recommend:
- The sleek slides with a thick sole
- Sandals with thin gold or metallic straps
- Modern espadrilles for a French touch
💡 KIMA hasn't launched its shoes yet (😜), but nothing's stopping you from matching them to your poncho for a coordinated head-to-toe look. To discover the trendiest shoes for spring/summer 2025, you can find more info here.
📸 10. Style in practice: how to put together your look
Here are 3 outfit ideas to shine on the sand:
🧡 “Riviera chic” look
- White one-piece swimsuit with cutouts
- Flowy shirt dress
- XXL Hat
- KIMA etxola yellow towel & bath poncho Greek eye
💜 “Bohemian nature” look
- Terracotta bikini
- long patterned kimono
- Shell necklaces
- KIMA Terracotta Poncho
💙 “cool & sporty” look
- high-waisted sporty jersey
- light denim shorts
- Cap & mirrored sunglasses
- KIMA poncho in azure blue with white stripes
To explore more trendy dresses for summer 2025, we recommend you read this!
🏆 And why is KIMA the perfect ally for your stylish summer?
Because it's THE brand that mixes:
- A bold style : carefully designed patterns, trendy colors
- Practicality : quick-drying, ultra-lightweight, sand-resistant
- Commitment : recycled microfiber, responsible production
👉 KIMA beach towels are perfect to accompany you everywhere: beach, picnic, yoga on the sand.
👉 KIMA bath ponchos offer you comfort, style and total freedom to change or cover yourself beautifully.
In summary: the 10 beach trends not to miss this summer
| Tendency | Why we adopt it |
|---|---|
| European Summer | Chic, fluid, effortless |
| Natural jewelry | Bohemian, holiday spirit |
| Stylish jerseys | Fashion & eco-responsibility |
| Hats/scarves | Protection & Statement |
| Statement bag | Style and functionality |
| Oversized glasses | A bold look and UV safe |
| Natural colors | Harmonious and in tune with the times |
| Stylish skincare | Glow + ethical |
| Stylish sandals | Comfort and elegance |
| KIMA Towels & Ponchos | The practical & trendy combo |
Ready to shine all summer long?
With these trends, you have everything you need to create your 100% stylish beach look . And by equipping yourself with the right accessories, especially KIMA towels and ponchos, you're playing all the angles: comfort, style, and eco-consciousness.
So now, let's head to the sea, the sand, the sun… and may style be with you! 🌊🧡