Summer vibes & seaside lifestyle: our guide to a stylish, chill and responsible summer
The sun is beating down, the days are getting longer, swimsuits are coming out of the closet… No doubt about it, summer is here. And with it comes that unique vibe that blends relaxation, warm sand, drinks with friends, and little routines that smell of sea air and freedom. Whether you're team ocean or team Mediterranean, in vacation mode or just looking for a more chill daily mood, here's our complete guide to fully immerse yourself in the stylish and eco-friendly seaside lifestyle .
1. Summer look: the recipe for a stunning seaside style
Minimal but not boring
Say goodbye to over-the-top looks. This summer, we're focusing on simple, well-cut, and easy-to-wear pieces. Think linen shirts (open, loose, and slightly wrinkled), bohemian white dresses, high-waisted shorts with a touch of vintage style, and one-piece swimsuits that double as bodysuits for happy hour… We're staying comfortable but always with a stylish touch.
Breathable materials
Organic cotton, linen, cotton gauze, crochet... Natural materials are your best allies when it's hot and you want to sweat with dignity. Bonus: they fit perfectly into an eco-friendly approach.
Accessories: the art of detail
A wicker basket, a retro terrycloth bucket hat, rope sandals or upcycled flip-flops, and of course a stylish KIMA beach towel , as beautiful as it is practical (and sand-free, please). It's simple: it gets spread out, shown off, and often ends up on Instagram.
2. Beach, chill and simple pleasures
What is the perfect spot?
You don't need to be on a paradise island: a shady spot, a gentle breeze, a book lying around, and you're already in heaven. If you can get away from the crowds a bit to hear the waves and not your neighbor's music, that's the jackpot.
The picnic that's a hit
Forget soggy chips and plastic-wrapped sandwiches. Prepare a real chill picnic: homemade hummus, tomato focaccia, fresh fruit, kombucha, or a nice cold can of GIMBER Ready-to-Drink for a natural, alcohol-free energy boost. 🍋
Nap, swim and zero pressure
Seaside living is also about the art of doing nothing. A good old-fashioned post-swim nap, hair still salty, or a relaxing afternoon of paddleboarding. Slowing down, disconnecting, and just enjoying yourself.
3. Seaside decor: slow decor & second-hand furniture
We promised you, let's talk a little about decor , but in a light, cool and responsible way.
An interior that smells of sea spray (even in the city)
You don't need to live right on the beach to bring a seaside feel into your home. A few well-chosen elements are all it takes: light colors, vintage finds, natural materials. Driftwood, washed linen, seagrass baskets… every detail counts.
Long live second-hand goods!
Have you thought about hunting for vintage furniture for your home? Rusty bistro tables, vintage rattan armchairs, mismatched ceramic dishes… You can find amazing things on websites that offer second-hand furniture like Selency and Leboncoin, or in local thrift stores . It's more stylish, it's cheaper, and it's good for the planet.
And always a KIMA towel in sight
Your KIMA towel can also be used as a bedspread, a tablecloth for an impromptu picnic, or a beach cushion. It follows your vibe wherever you are.
4. Summer cuisine: simple, local and full of sunshine
The basics of a summer culinary lifestyle
– Seasonal fruits and vegetables (juicy tomatoes, watermelon, grilled eggplant)
– Fresh, local produce, even brought back from the market by bicycle
– Dishes to share: colorful salads, appetizer platters, vegetarian grilled meats
GIMBER and other good vibes drinks
Looking for a killer non-alcoholic aperitif? GIMBER is THE organic ginger drink that replaces your spritz without making you yawn. Refreshing, sparkling, and full of character. Mix it with sparkling water or use it in a homemade cocktail.
5. Activities & little rituals to ride the summer vibes
Move, but cool
Between swims, consider some gentle activities:
– Sunrise yoga on the beach
– Sunset paddleboarding trip
– Hiking in espadrilles along the coastal trails
– And if you want a bit more action: surfing, snorkeling or beach volleyball
Create summer rituals
It's not much, but it changes everything:
– A summer diary with one sentence per day
– A playlist to accompany you all summer long
– Drinks every Sunday with your crew
– A morning swim, alone with the sea
6. Taking care of yourself, naturally
Sunshine yes, but in moderation
Mineral sunscreen, a hat, sunglasses, and plenty of hydration. And why not an ultra-simple beauty routine: coconut oil for hair, aloe vera mist for the body, tinted lip balm, and that's it.
Slow beauty & ethical cosmetics
Now is the perfect time to lighten your toiletry bag. Opt for solid soaps, toothpaste tablets, and ethical brands. Fewer products, more common sense.
7. Travel differently: responsible escape
Shorter distance, longer
Seaside living doesn't necessarily mean flying. Why not explore the Atlantic coast, Brittany, the Landes region, or even the Mediterranean hinterland? We often rediscover magical places just two hours from home.
Eco-friendly accommodations
Tiny houses, furnished tents, eco-friendly surf camps or guesthouses run by enthusiasts. The idea is to experience summer in a gentler, less flashy, more genuine way.
Conclusion: true luxury is simplicity
Adopting a stylish and responsible seaside lifestyle doesn't necessarily mean living in a villa by the ocean. It's primarily a vibe, a way of experiencing summer that's slower, more natural, and more in tune with yourself and the planet.
It's the sand in your hair, laundry drying in the sun, KIMA towels rolling in the trunk, simple rituals, relaxed happy hours, and memories that smell of monoi oil. ✨