Trends and inspiration for towel and poncho designs

Introduction

Each year, trends influence not only fashion and home decor, but also everyday accessories, including beach towels and ponchos . Whether for use at home, at the beach, or after a surf session, designs evolve with the seasons and cultural inspirations.

We also notice that certain recurring events influence the designs of our everyday products. Whether through fashion, home decor, or accessories, major celebrations like Christmas, Easter, or Halloween, as well as international sporting events, inspire new trends every year. Brands adapt their collections by offering patterns and colors in line with these key moments, thus providing consumers with products that reflect the current mood. Bath towels and ponchos are no exception, and it is this influence of seasonal and event-based trends that we will explore.

In this article, we explore the major trends of the year that could inspire the patterns and colors of your next recycled microfiber accessories.

The major trends of the year in terms of patterns and colors

🌿 Nature & Escape

Nature-inspired designs remain a must-have, perfect for those seeking a connection with their surroundings. Here, it's primarily the seasons that dictate the style and patterns. For spring, for example, the inspirations are more floral and green hues; for summer, vibrant colors and sunshine; for autumn, leaves and warmer colors; and finally, for winter, snowflakes and snowmen are the order of the day!

• Tropical leaf prints, waves, sunset over the ocean .
• Colors inspired by nature: lagoon blue, jungle green, sand beige .
• An ideal trend for travelers and surf enthusiasts

🐰 Easter & Pastel Sweetness

Spring brings an explosion of colours and a joyful atmosphere perfect for towels and ponchos!

• Patterns inspired by rabbits, colorful eggs, spring flowers and playful polka dots .
• Pastel shades like powder pink, almond green or sky blue for a touch of softness.
• A perfect design for families and lovers of bright, spring-like atmospheres.

🎃 Halloween & Gothic Chic

Halloween isn't just about costumes! Dark and mystical patterns are a strong trend for bath accessories:

• Prints of bats, pumpkins, spider webs , or even calavera-style skulls.
• Dark and contrasting colors: black, deep purple, burnt orange…
• Ideal for those who love mysterious worlds and autumnal atmospheres.

There are many websites on this topic which also offer their own range of Halloween accessories .

🎄 Christmas & Winter Spirit

Although towels and ponchos are often associated with summer, a winter design can be just as trendy, especially for water sports enthusiasts who practice all year round.

• Inspirations from snowflakes, snow-covered fir trees, reindeer and fairy lights .
• Classic colours: red, fir green, frosted white and shimmering gold .
• Ideal for giving a poncho as a gift or for extending the magic of Christmas on the beach!

🏅 Olympic Year & Sportsmanship

With the Olympic Games in sight, sporting inspirations are gaining ground.

• Dynamic design with geometric patterns, surfer silhouettes, and vibrant color combinations .
• References to the colours of the five Olympic rings or to the flags of different nations.
• Perfect for water sports and competition enthusiasts.

In addition to the Olympics, other events also have an influence on our everyday products such as the World Cups (football, rugby), the WSL in surfing, the Super Bowl, the Tour de France, Roland Garros... So many competitions that have their share of derivative products and their impact on our collections!

🔮 Astrology & Mysticism

The appeal of esotericism and astrology remains strong, and this is also reflected in the design of bath accessories!

• Patterns featuring constellations, moons, stars, bandanas (like our towel below) and zodiac signs .
• A color palette of midnight blue, mystical purple, and shimmering gold .
• An ideal design for a bohemian and spiritual touch.

🎬 Pop Culture & Iconic Birthdays

Each year, cultural events leave their mark on people's minds and influence fashion and design.

• Releases of cult films and series : inspirations from great cinematic sagas, superheroes, or fantasy universes.
• Anniversaries of legendary franchises : some iconic characters celebrate decades of existence, influencing trends.
• Influence of retro trends : return of the bright colours of the 80s, the psychedelic patterns of the 70s or the minimalism of the 90s.

Conclusion

Whether you're drawn to the festive atmospheres of Halloween and Christmas, or prefer the gentler feel of spring, there are countless trends for personalizing towels and ponchos . At KIMA ROLLS , we draw inspiration from these themes to offer unique, colorful, and trendy designs, suitable for every season and every taste.

👉 And you, which trend inspires you the most?

Article updated in August 2025